Commanding, ultra-legible and masculinely stylish, Franklin Gothic’s timelessness lies in its effectiveness as a font for directing attention to written content.īackground: The typeface that perhaps best defines Britishness, Gill Sans was designed by artist and typographer Eric Gill in the mid-1920s. Why is it Timeless? Benton’s original intent for Franklin Gothic to be used as a print headline typeface has translated into its contemporary adaptability as an effective font for editorial content on the web. Credited to the head designer of ATF, Morris Fuller Benton, Franklin Gothic was named after Benjamin Franklin and has a distinctive ‘newspaper’ style. The psychological association between the font and success also adds to its timeless appeal and overall positivity.īackground: Franklin Gothic is one of a wide number of related realist type families developed by the type foundry American Type Founders (ATF) in the early years of the 20th century. Like these other widely used sans serifs, it retains a neutrality that gives it versatility and an ageless quality. Why is it Timeless? Gotham is only a couple of decades old but has managed to become as widely used as Helvetica or Futura.
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Solid, trustworthy and at once both familiar and fresh, Gotham’s association with success helped it to become the font of choice for media and movie posters. Initially created for GQ Magazine, the typeface was later adopted by the team behind the Obama presidential campaign. A softer and ultra-legible alternative to other geometric sans serifs, Avenir has earned a well-deserved place in our edit of timeless typefaces.īackground: Gotham was designed by Tobias Frere-Jones for Hoefler & Frere-Jones, a New York type foundry, in 2000. Why is it Timeless? Frutiger achieved a fine-tuned balance between neutrality and organic form with Avenir, with the typeface remaining widely popular across political branding, signage and logo design today.
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UNLIMITED DOWNLOADS: 50 Million+ Fonts & Design Assets DOWNLOAD NOW More rounded than its successors, Helvetica and Univers, the reduced x-height makes it a more distinctive alternative for web and print design. Why is it Timeless? Akzidenz Grotesk is one of the oldest modernist sans serif typefaces in use today, and its longevity is due in part to its ageless quality. It wasn’t until the post-war period that it was adopted as the muse of the Swiss school of designers, providing the blueprint for the neutral, simple type styles that became the hallmark of the International Style. However, Akzidenz Grotesk was ahead of its time and subject to neglect for several decades.
Released by the Berthold Type Foundry of Berlin in 1898, the sans serif typeface was intended to be used for commercial and ‘jobbing’ purposes, such as publicity and tickets. Despite its popularity, the font still retains a neutrality and freshness that makes it one of the best suits-all sans serifs.īackground: It’s incredible to think that Akzidenz Grotesk was created in the late 19th century, a period when Art Nouveau typefaces were all the rage. Why is it Timeless? Open Sans was an instant hit on its release, and widely used across a range of web projects, particularly those that used flat design, and corporate brand identities. Now the second most used font on Google Fonts, this humanist sans serif was designed to be an ultra-legible font for apps and websites. When sans serifs or serifs are not the flavor of the day, Canela still feels relevant and cutting-edge.īackground: Open Sans was commissioned by Google and created by Steve Matteson in 2010. Why is it Timeless? Canela’s ambiguity between serif and sans serif allows it to occupy a enviously timeless position. Reyes’ experience with stonecarving no doubt influenced the inscriptional feel of the font. Orpheus has elegant, timeless beauty by the bucketload, making it the typeface of choice for brands looking to channel femininity and intellect.īackground: Designed by Miguel Reyes and published by Commercial Type in 2016, Canela is loosely inspired by William Caslon’s display typefaces, but draws influences from both sans serif and serif styles to create an ambiguous type style.
Why is it Timeless? Calligraphic, ethereal and flowing, this typeface retains the refined spirit of its late-1920s origins, while offering a clean and contemporary alterantive to stuffier serif styles. Background: Based on a 1928 typeface designed by Walter Tieman, Orpheus was released as a digital typeface, Orpheus Pro, by Canada Type in 2011.
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